WHO WILL WRITE THE ADS THAT SELL YOUR HOUSE
WORDS MATTER
Consider this simple example:
Backyard With Mountain Views
There is one letter – not even a word – one letter that makes a significant difference.
Backyard with Mountain Views
Further, there are over 200 descriptive words to choose from, to put in front of Mountain Views.
Tranquil Mountain Views
Private Mountain Views
Breathtaking Mountain Views
Etc.
Different descriptive words attract different types of buyers, prepared to pay different prices. There is a SCIENCE to this, perfected by Ken Small.
The Word Wizard Behind The Curtain
The software program used at Ken Small Real Estate Team to craft the perfect ad, flyer, postcard, web site posting, etc. was developed over five years, at an investment of more than $250,000. Only a fraction of a percentage of agents have it. Ken Small Real Estate Team in this area and Realtors in other cities pay licensing fees to use it.
CENTURY 21 First Canadian Corp. Brokerage
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The trademarks MLS®, Multiple Listing Service® and the associated logos identify professional services rendered by REALTOR® members of CREA to effect the purchase, sale and lease of real estate as part of a cooperative selling system. The trademarks REALTOR ® , REALTORS ® and the REALTOR ® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license. This listing content provided by REALTOR.ca has been licensed by REALTOR® members of The Canadian Real Estate Association. Not intended to solicit properties currently listed for sale or buyers under contract.
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