We’re not for everyone.
No one real estate agent is the best for everyone in London. The best one for you fits how you make decisions.
You might be worried any agent will call you a fit just to get the listing. So here is who we are not for, first.
The Bottom Line (Quick Answer)
- The Ken Small Real Estate Team fits buyers and sellers in London, Ontario who want the real numbers first.
- It is not for anyone chasing pocket listings, picking agents on fee alone, or wanting only good news.
- Our selling fees are published: $1,500 Launch Retainer up front, 3% listing side, plus HST. We recommend 2% to the buyer’s brokerage.
The short version
- You are a fit if you want the real number: what you will actually keep or actually pay.
- You are not a fit if you want the highest list price on paper.
- Not sure yet? Take the Seller Readiness Check or the Buyer Readiness Check. No sign-up.
You’re probably not a fit if…
You want the highest list price on paper, not the highest number in your bank account. We price to sell for what the home is worth, not to win your listing.
You want to keep your home “quietly” off-market to test a number. Our whole model is maximum exposure. A pocket listing costs you buyers, and fewer buyers can mean a lower final number.
You want an agent who tells you what you want to hear. We put the problems in writing before you sign.
You are shopping commission and nothing else matters. We are not the cheapest. We publish what we charge and what it buys, for sellers and for buyers.
You want to list right now, no matter what. If the home is not ready, we will tell you what a week of prep is worth in dollars.
We’re built for you if…
You want the real number, what you will actually keep or actually pay, before you make a move.
You want the truth even when it is inconvenient, in writing, with guarantees behind it.
You would rather see the problem early than get ambushed at the lawyer’s office.
You judge an agent by the result, not the pitch. You want our promises in writing, with a penalty if we miss. Read every guarantee and its conditions.
What does it cost to work with the Ken Small Team?
Selling costs a $1,500 Launch Retainer up front, then 3% on the listing side when your home sells. We recommend 2% to the buyer’s brokerage, and HST is on top. That 2% is your call. What this actually means for you: you know our full cost before you ever call.
Buying with us? Our buyer fees are published too. Want your own numbers first? Try the Seller Take-Home Calculator or the Buyer Closing-Cost Calculator.
Not sure yet?
That is what the readiness checks and the call are for. Take the Seller Readiness Check or the Buyer Readiness Check. No sign-up. You will see where you stand and your next step.
What London clients say about working with us
4.9 average from 14 Google reviews, as shown on our reviews page (October 2026). Two of them, word for word:
★★★★★All the way from the start of the house search, Ken was there to help at every step. From setting up search criteria that exactly met our needs, to getting viewings scheduled, to providing honest feedback about the properties (which is often rare for most agents); Ken went above and beyond our expectations. 10/10 experience with Ken.
J H · Buyer · Apr 2023 · via Google
★★★★★We sold our home! In the midst of interest increases and market pricing decline, Ken was steadfast in his commitment to sell our home. Ken used multiple outlets, went above and beyond to market our property and counselled us well along the way. In the end, we SOLD, and are beginning our next journey as a family. Thank you Ken!
Kristian W. · Seller · May 2023 · via Google
Read all our reviews, or see who you will work with.
The honest takeaway
If we are not the right fit, we will tell you, and point you to who is.
Common questions about fit
Is the Ken Small Team right for me?
Who is the Ken Small Team NOT a good fit for?
Why does the team say a pocket listing costs you money?
How can I check if I’m ready to buy or sell?
What does the Ken Small Team charge to sell a home?
How much is real estate commission in Ontario?
Who pays the real estate agent in Ontario?
What areas does the Ken Small Team serve?
Not sure if we are a fit? Let us find out together.
Fifteen minutes with Ken tells us both. No pressure, no obligation, no hard sell.
About Ken Small
Ken Small, REALTOR®, has been a real estate agent in London since 2003. He leads the Ken Small Real Estate Team at Century 21 First Canadian Corp., Brokerage. The office is at 420 York Street, London, ON N6B 1R1. RECO #4727293. Meet the team →