What happens if your London home does not sell?

Your Home Sold Guaranteed or I’ll Buy It.

Your biggest problem is the order. Do you buy first, or sell first?

Buy first and you could own two homes. Sell first and you could own none.

This guarantee takes that decision off the table.

Before your home is listed, we build your market analysis — every comparable sale and every current listing near you. Together we set your home’s market value. How we set that number →

That number sets two prices: your list price, and your guaranteed price. You get both in writing, up front, before any marketing starts.

From there you are protected two ways. If your home does not sell in the agreed time, we buy it at the guaranteed price. If an outside buyer offers more, you take the higher offer, not us.

No conditional offers. No waiting to see if the timing works. No chance of getting stuck owning two homes.

Your home has our own money behind it. These six rules are what make that possible.

• 1
  You buy your next home from one of our own listings, with Ken working for you. Nothing on our list fits? Tell us. We can look at another home you like.
• 2
  Your next home is worth the same or more than the one you are selling.
• 3
  The program runs in London, Ontario, on homes worth up to $500,000. Not rural or country properties. Just outside London, or over that price? Call Ken at (226) 271-1140. We may still be able to do it.
• 4
  Your guaranteed price is your agreed market value, less 7%, less the standard commission. That 7% pays for the risk we take by promising to buy. We carry the home, the costs, and whatever the market does next. You are buying certainty. That is its price.
• 5
  Your new home closes 120 days after the guarantee is issued. That time is what lets us find a buyer at the best price.
• 6
  A better offer beats the guarantee. If a buyer offers more while your home is listed, that is the one you take.

This program runs under the Guaranteed Sale Program Acknowledgement in your listing package. Nothing is binding until you and the buyer sign an Ontario Form 100, the Agreement of Purchase and Sale.

Moving up? The Trade-Up Buyout page shows how this works when you buy your next home first.

Buy This Home, and I’ll Buy Yours.

Every home we list is advertised this way. It is one of the 20 marketing systems we switch on within 72 hours of listing.

A buyer who loves your home may have one of their own to sell first. That is what makes an offer conditional.

So we put the guarantee on their side of the deal. If their home meets the same six rules, we guarantee the buyout on their home. Their sale condition can come off. That lets them offer with no sale condition.

This runs on your home either way, whether or not your own home qualifies for the buyout. Call for details: (226) 271-1140.

See it on a real listing: every home in Our Listings carries it.

Your Home Sold In 30 Days or I Pay You $5,000.

Not every home fits the buyout rules. If yours does not, you are covered here instead. Sold means a written offer you accept in the first 30 days, at any price, not the closing. The $5,000 is paid when your sale closes. Five rules, not six.

• 1
  Your home is in London, Ontario.
• 2
  You and Ken agree on a Guaranteed Minimum Sale Price, in writing, before the home is listed. It is set from the same agreed market value the buyout uses, and cannot be higher than your list price.
• 3
  The home is kept in showcase condition, as it looks in the listing photos, with reasonable daily showing access. Refuse showings, or pause, cancel or move the listing in the first 30 days, and the guarantee ends.
• 4
  Turn down a written offer at or above that minimum, at any time during your listing, and the guarantee ends. At or above the minimum means the price after any credit you give the buyer. Countering such an offer counts as turning it down. Choosing one offer over another does not.
• 5
  Homes listed at $350,000 or more: $5,000 paid at closing, as a rebate or off the commission (seller’s choice). Homes listed under $350,000: $3,000 paid at closing instead, as a rebate or off the commission (seller’s choice).

What “sold” means here

Sold means a written offer you accept in the first 30 days, at any price — not the closing. Closing dates are negotiated and often land well past 30 days. The clock we are betting on is the offer. You never have to accept an offer below your minimum. That is always your call, and saying no to one never costs you the guarantee. The 30 days start the day your home goes live on MLS. An offer made in the 30 days counts if you accept it while it, or a counter, is open. The buyer’s conditions and the closing date are between you and the buyer. If an accepted offer falls through, the guarantee has been met; the 30 days do not start again.

An offer accepted during your listing counts, even if the sale closes later. The guarantee you sign with your listing agreement is the one that counts.

No accepted offer in 30 days? We keep marketing your home through your three-month listing. The remedy in (5) is paid when that sale closes. No closing, no payment.

The tier in (5) comes from the original list price in your signed Listing Agreement. A later price change does not move your home to the other tier.

Outside London? Same as the buyout. It may still be considered. Call Ken at (226) 271-1140 and ask.

The whole deal, word for word, from our written terms:

Conditions apply. Seller and Ken Small must mutually agree, in writing before listing, on the list price and a Guaranteed Minimum Sale Price no higher than the list price. Property must be maintained in showcase condition for daily showings; the guarantee ends if showings are refused or the listing is paused, cancelled or moved to another brokerage in the first 30 days. Sold means a written offer accepted within the first 30 days, at any price, not the closing; an offer below the Guaranteed Minimum Sale Price may always be refused without ending the guarantee; an offer received within the 30 days and later accepted, while it or a counter to it is still open, counts; the buyer’s conditions and the closing date are the seller’s agreement with the buyer; if an accepted offer falls through, the guarantee has been met. Guarantee void if a written offer at or above the Guaranteed Minimum Sale Price, after any credit to the buyer, is rejected or countered at any time during the listing; choosing between offers is not a rejection. Homes listed at $350,000 or more: $5,000 paid at closing, as a rebate or off the commission (seller’s choice). Homes listed under $350,000: $3,000 paid at closing instead, as a rebate or off the commission (seller’s choice). “Listed at” means the original list price in the signed Listing Agreement; a later price change does not move a home from one tier to the other. The remedy is paid at the closing of a sale accepted during the listing period, even if it closes after the listing ends; no closing, no payment. The guarantee in the signed Listing Agreement governs. Not intended to solicit sellers already under contract with another brokerage.

Love Your New Home Guaranteed or I’ll Sell It For Free.

Buy a home through us, and it isn’t right? We list it again, free, when you buy your next one with us. Here’s how:

• 1
  Valid for 24 months after your purchase.
• 2
  We list your home at 0% listing-side commission when you buy your next home through the Ken Small Team.
• 3
  The next home must be of equal or greater value. The guarantee covers the listing-side commission only. You remain responsible for the buyer’s agency fee.
• 4
  Your certificate is handed to you at closing.

What else you get when we represent you.

The warranty is a product we pay for, not a guarantee. The other two are written guarantees.

• 1
  A warranty, not a guarantee. A 1-Year Canadian Home Shield SafeClose™ Warranty covers the breakdown of major appliances and systems. It gives up to $15,000 of protection, with a $100 deductible. Our team pays for it. It is active the day you take possession.
• 2
  Cancel anytime, guaranteed. Fire us any time before you make an offer. No penalty, no lock-in, nothing further to pay. Your $495 retainer stays with us, because that work is done. You keep everything it produced.
• 3
  24-hour callback, or $100, guaranteed. If we don’t return your call within one business day, we pay you $100.

What it costs to buy with us → · How we help you buy →