Why isn’t my house selling in London, Ontario?
It is almost always one of five things: the price, the photos, the marketing, showing access, or the condition. Price is the first one we check.
You might be worried the only fix anyone will offer you is a price cut.
The Bottom Line (Quick Answer)
- With the Ken Small Real Estate Team in London, Ontario, a home that is not selling gets five checks. Price, photos, marketing, showing access and condition.
- In September 2026, London’s median days on market was 33 (LSTAR). Well past that, one of the five is usually why.
- Each one has its own fix. A price cut is only the right fix for a price problem.
The short version
- Find out which of the five it is before you change anything. Then fix that one first.
- Showings with no offers usually point to price. Few showings usually point to the photos, the price band or the marketing.
- Relisting the same home the same way rarely helps.
What are the five reasons homes don’t sell, and the fixes?
- The price is wrong
Buyers compare your home with every other home at that price. Priced above the market, it gets looked at and passed over. Then it sits, and buyers start to wonder why.
London’s average sale price in September 2026 was $591,927 (LSTAR). That figure blends every home type: single family, townhouse and apartment. Treat it as a city yardstick, not a read on your home. Two homes a kilometre apart can be in different markets.
The fix: A price built on recent sales near you, with a reason for every adjustment. Start with What’s My Home Worth?
- The photos and presentation are weak
Buyers see your photos before they see your home. Dark rooms, clutter and phone snapshots can lose a showing before it is booked.
The fix: Prep, staging and professional photos. Here is how to get your home ready to sell.
- The marketing stops at the MLS
A listing on MLS and a sign on the lawn reach the buyers who are already looking. Here is what you get instead, in writing:
The 20-System Activation Plan™: “Within 72 hours of listing your home, we fully activate 20 specific marketing systems designed to create maximum buyer demand and a top-dollar sale.”
The “Buyers in Waiting” Database™: “Before your home ever hits the open market, we instantly broadcast it to our private database of over 2,000 local buyers, investors, and community connectors.”
The whole deal, in plain English: All systems must be deployed within 72 hours of the finalized listing agreement and property launch date. Specific systems like the Guaranteed Sale Program and Investor Network are subject to property qualification. Database size of 2,000+ reflects total network contacts (active buyers, investors, past clients) and fluctuates based on market conditions. A database match does not mathematically guarantee a finalized sale.
The fix: Marketing that goes out to buyers, not just a post that waits for them. See how the Ken Small Real Estate Team sells your home.
- It’s hard to show
Tight showing windows send buyers to the home down the street that is easier to see.
The fix: Wider showing windows, agreed with you, so your life still works.
- Condition or a red flag is scaring buyers off
A problem that turns up at the inspection makes buyers offer less, or walk away.
The fix: Get ahead of it. Before your home is listed, an independent home inspector looks at it. Your $1,500 Launch Retainer pays for it. You get the report, and every buyer sees the summary, before they write an offer. That is the Certified Pre-Owned Home program. The summary is for informational purposes only; it neither encourages nor discourages the buyer from arranging their own inspection.
What does it cost to relist with us?
A $1,500 Launch Retainer, paid up front. A 3% listing-side commission, paid only when your home sells. We recommend 2% to the buyer’s brokerage, and that one is your call. HST goes on top of all of it.
See every line on what it costs to sell with us, or run the Seller Take-Home Calculator.
Not every home fits the buyout rules. If yours does not, this guarantee can cover you instead. Sold means a written offer you accept in the first 30 days, at any price, not the closing. The $5,000 is paid when your sale closes. Five rules:
- Your home is in London, Ontario. Outside London? Call and ask.
- You and Ken agree on a Guaranteed Minimum Sale Price, in writing, before the home is listed. It is set from the agreed market value and cannot be higher than your list price.
- The home is kept in showcase condition, as it looks in the listing photos, with reasonable daily showing access. Refuse showings, or pause, cancel or move the listing in the first 30 days, and the guarantee ends.
- Turn down a written offer at or above that minimum, at any time during your listing, and the guarantee ends. At or above the minimum means the price after any credit you give the buyer. Countering such an offer counts as turning it down. Choosing one offer over another does not.
- Homes listed at $350,000 or more: $5,000 paid at closing, as a rebate or off the commission (seller’s choice). Homes listed under $350,000: $3,000 paid at closing instead, as a rebate or off the commission (seller’s choice).
Sold means a written offer you accept in the first 30 days, at any price, not the closing. You never have to accept an offer below your minimum. That is always your call, and saying no to one never costs you the guarantee. The 30 days start the day your home goes live on MLS. An offer made in the 30 days counts if you accept it while it, or a counter, is open. The buyer’s conditions and the closing date are between you and the buyer. If an accepted offer falls through, the guarantee has been met; the 30 days do not start again. No accepted offer in 30 days? We keep marketing your home through your three-month listing. The remedy in (5) is paid when that sale closes. No closing, no payment.
More terms, word for word from the guarantee:
“Listed at” means the original list price in the signed Listing Agreement; a later price change does not move a home from one tier to the other. The $5,000, or $3,000, is paid at the closing of a sale accepted during your listing. That closing can come after the listing ends. No closing, no payment. The guarantee you sign with your listing agreement is the one that counts.
When should you worry that your house is not selling?
Worry when your days on market run well past London’s figure, and showings are not turning into offers. In September 2026, London’s median days on market was 33 (LSTAR).
What buyers do tells you which of the five it is:
| What you see | What it usually means | Check first |
|---|---|---|
| Showings, but no offers | Buyers see it and pass at this price | The price |
| Few or no showings | Buyers are not clicking | Photos, price band, marketing |
| Offers that fall apart after inspection | A condition issue is scaring buyers | A pre-inspection |
| Showing requests you can’t fit in | Buyers can’t get in | Showing access |
With the team, the trigger to change the plan is agreed in writing before you list. Hit it, and you and Ken change the plan together.
What should you do if your house is not selling?
Find out which of the five it is before you change anything. Then fix that one first.
- Read the showings
How many, and what buyers said after them.
- Re-check the price
Against recent sales near you, with a reason for every adjustment.
- Look at the listing the way a buyer does
On a phone, photo by photo.
- Fix the one that is broken
Then decide on price, with the evidence in front of you. You make the call.
Who this is not for
- If you want a higher price and no other changes, we are probably not your team. We will tell you what the market is saying, even when it is not what you hoped to hear.
- And if your home is still under a listing agreement with another brokerage, finish that first.
What London sellers say about working with us
★★★★★We sold our home! In the midst of interest increases and market pricing decline, Ken was steadfast in his commitment to sell our home. Ken used multiple outlets, went above and beyond to market our property and counselled us well along the way. In the end, we SOLD, and are beginning our next journey as a family. Thank you Ken!
Kristian W. · Seller · May 2023 · via Google
4.9 average from 14 Google reviews, as shown on our reviews page (October 2026). Read them all on the reviews page.
The honest takeaway
A price cut fixes a price problem. It does not fix dark photos, or a home nobody can get in to see.
Common questions about a home that won’t sell
Why isn’t my house selling in London?
How do I fix a home that isn’t selling?
Should I drop my price or wait?
Does relisting reset a stale listing?
When should I worry that my house is not selling?
Are houses selling in London, Ontario?
How can I sell my house fast in London, Ontario?
What does it cost to relist with the Ken Small Real Estate Team?
See this month’s numbers in the London market report. Source: LSTAR Residential Market Activity Report, September 2026.
Home not selling? Let’s find out which of the five it is.
A 15-minute call with Ken. No obligation.
About Ken Small
Ken Small, REALTOR®, has been a real estate agent in London since 2003. He leads the Ken Small Real Estate Team at Century 21 First Canadian Corp., Brokerage. The office is at 420 York Street, London, ON N6B 1R1. RECO #4727293. Meet the team →