Important Information About The Sale Of Your Home

THE SIX (6) REASONS YOU MIGHT CHOOSE A LESS EXPERIENCED Or LESS SUCCESSFUL  AGENT VS. Ken Small

Reason #1 - YOU’RE AFRAID YOU WON’T BE A PRIORITY WITH The Ken Small Team

You might think you’ll be “lost” or “just a number”, given that we sell so many homes and work with so many clients. And you might think you’ll get more personalized service and more attention from a less successful, solo agent.

First of all, there’s a difference between “more attention” and best possible results. The point of this entire process is to get your home sold as quickly as possible, at top dollar, with the least inconvenience and hassle for you. The point is not to have your own “babysitter”.

But going beyond that, we believe – and our clients tell us – we deliver an outstanding, exceptionally responsive client experience. We even have a COMMUNICATION GUARANTEE.

COMMUNICATION GUARANTEE: Seller will be kept posted on the progress of the sale of the property with an update at least every week. Seller’s phone calls will be returned by a qualified Brokerage Team Member within 24 hours. GUARANTEE: If Broker fails to update Seller weekly or fails to return Seller's call within 24 hours, Seller will receive $100.

We are organized and equipped to efficiently and successfully manage a lot of transactions, yet have each client feel as if they were our only client!

You do NOT need to compromise – there’s no reason to sacrifice having the most successful real estate selling ‘machine’ working for you in order to get personalized “V.I.P treatment”!

Reason #2 - “We’ve got a friend or relative in the business, and he’ll do it for less”

We certainly understand the temptation to give business to a friend or relative, especially if that person offers to cut their commissions. And, bluntly, there’s no point in wasting your time or ours attempting to negotiate commissions; we NEVER discount.

The cautions you should consider about this are many:

First, any agent cutting/discounting commissions must also cut and compromise the investments he makes in advertising, marketing and selling your home --- and that, in turn, may very well extend the time  required to get it sold.

Second, a person who cuts his own  professional fee reveals a mindset about how he sells. It suggests he will be quickly, easily willing to reduce the selling price of your home, too, and  urge you to accept an offer significantly lower than your asking price.

Third, frankly, any agent discounting his compensation  just need the business, and that may tell you something about his  clients’ satisfaction, referrals and reputation in the real estate community.

With these things in mind, you should very thoroughly question such an agent about his experience, number of sales, ratio between the asking prices and final sales prices of his transactions.

We would remind you that the sale of your home is a very important, very substantial financial transaction, where an agent’s inexperience or over-promising or lack of financial resources to market your property may cost you weeks to months of delay, may cost you thousands or even tens of thousands of dollars.

Reason #3 - "You know you won’t get Ken, and you do NOT want to deal with a “flunky.”

Unfortunately, some competing agents suggest this is true.

You should know that every one of the agents on The Ken Small Team was hand-picked and trained by Ken, including getting all the same training that over thousands of agents from all over North America have paid to receive.

You should also know that each of our agents’ performance exceeds that of 99%of all the other agents in the area. The average performance of our agents includes working with dozens of buyers and earning a personal income in the top 5% of the entire real estate profession! To describe such an agent as a “flunky” is completely inappropriate and inaccurate. This is a “Top Gun Team” with experience, talent and dedication to client satisfaction unparalleled in the area.

You have ALL of these extraordinary agents working to sell your home! And you have a Primary Agent in charge of your home’s sale.

You ALSO HAVE Ken Small PERSONALLY, completely engaged in the sale of your home, from preparing the marketing plan to working with his ten agents.

In the corporate world, the team approach is the preferred way of getting things done. In manufacturing, there are design and engineering teams. In advertising, creative and client services teams. Even in real estate, were you to have a home built for you, you might hire the best architect you could find, but he would have another architect in his firm assigned to your project, there would be a contractor, then carpenters, plumbers, etc. – a team.

Here, you will have an entire team working on your behalf PLUS a key “point person” fully responsible for your home’s sale, accessible and responsible to you – and that is, in fact, a KEY person, NOT a “flunky”. AND you have Ken Small PERSONALLY working on your behalf and, when needed, in direct communication with you, too.

Reason #4 - “We think all real estate agents are basically the same and do basically the same thing.”

If you actually STILL believe that, after reviewing the facts in this Information Kit, we’re surprised!

Certainly, all real estate agents do basically the same things in the broad, general sense; they list and sell homes for sellers, they find buyers and help them buy homes. But this is like saying all doctors and hospitals do basically the same things. However, there are certain hospitals with a much higher success rate with heart operations than other hospitals. There are doctors that affluent, knowledgeable patients travel great distances to see, and there are doctors who struggle to get enough patients to barely eke out a living in their hometowns.

Admittedly, Ken Small and The Ken Small Team is NOT the best choice for all sellers. We attract and have engineered our entire approach to selling homes and serving clients for, individuals who have a profound preference for ‘the best’, for having the most respected, qualified and capable professional handling their affairs. If they have a medical need, they seek out the best doctor, not any doctor. So, for the very important financial matter of selling their home, they seek out and choose the most experienced, most successful real estate agent they can retain. If this describes you, then you know very well that all real estate agents simply can NOT be the same!

Simply put, there are very good reasons why Ken Small sells 10 times more homes a year than the average area agent. There are very good reasons why Ken Small is the #1 agent in the area.

Reason #5 - “It doesn’t matter which agent we use – our house will sell quickly anyway. We have a desirable home and it’s a hot market.”

Very frankly, it may be true that you can get your home sold by just about any agent, or even doing it yourself, at times when the market is “super-heated”, when it seems most homes are selling quickly. Obviously, a “hot” market makes it easier for inexperienced agents, agents with limited resources to advertise and market properties, and agents without the resources only we have, like our Buyers-In-Waiting Group, our websites, our Guaranteed Sales Program, Sunday Tour of Homes, Citywide Buyers Network and Top-of-Mind Awareness.

However, there can be a very big difference between just getting your home sold and getting your home sold RIGHT.

Experience and a successful track record really matter – at any time, in any type of market. Here’s why: You not only want your home sold as quickly as possible, but you want it sold for the highest possible price. You want it sold efficiently, without embroiling you in messed up documents, disputes, confusion, or unnecessary open houses or traipsing lots of poorly qualified buyers through your home, disrupting your life. You want a smooth, flawless transaction. This is the kind of totally satisfying experience we pride ourselves on delivering to every client, evidenced by the satisfied clients we have served, and the satisfied clients’ own comments you can find within this package and on our website.

Reason #6 - “Why shouldn’t we just go with the agent who promises us the highest selling price?”

Anybody can promise anything. You need to look at an agent’s actual, documented track record to see how the promises are kept! We are happy to show you an entire year’s worth of transactions, with both the asking price and the final selling price, and will match the FACT that over 99% of all the homes we list sell for between 95% and 110% of the original asking price against any other agent’s record.

The thing is, if an agent makes you feel good by suggesting a price that is actually unrealistic and unattainable, there’s no real downside to him. He can later start bringing you substantially lower offers and urge you to accept them. On the other hand, pricing a property too low is a costly mistake. We monitor sales prices day to day in every neighborhood in the area. We have a terrific track record of getting the asking prices established. In short, we are proven“Truth In Pricing” experts. We know what a home can and will be sold for. We give our clients truthful, frank advice on price. And we negotiate “tough” with buyers to get our prices paid.

You should go with the agent with the best track record for accurately predicting and getting top dollar for the homes he lists.