Important Information About The Sale Of Your Home


Please find below a collection of important information about the sale of your home.

For most people, the sale of their home is one of the five most important financial transactions of their entire life. All real estate agents are definitely NOT the same. So, you will want to select the only one you trust to handle the sale of your home most carefully. The information I have provided can help you do that. Please do not hire an agent until you have read the enclosed material.

Many Sellers have come to me only after having horrible experiences and false starts and long delays, and I would like for you to avoid all the frequently made mistakes and enjoy the kind of smooth experience that occurs when working with a true professional.

For some people, selling their home is a natural life milestone to be celebrated. For others, the sale may be motivated by a career move or transfer, a change in finances, or something else not of their choice, so the sale of the family home is a difficult decision. Either way you simply do not need added stress of promises not kept, confusion, unnecessarily large numbers of unqualified lookers marching through your home at all hours, pricing and presentation mistakes made that cost you tens of thousands of dollars. The information I’ve sent can help you avoid all of this.


  1. About The Ken Small Team’s City-Wide Buyers’ Agent Network
  2. The Ken Small Team Approach: What Happens from Listing to Sale
  3. Warning: Lies & Misconceptions
  4. The Biggest Mistake a Homeowner Can Make When Interviewing Agents (Includes Real Estate Selection Factors, Top 4 Mistakes to Avoid, and Questions You Should Ask)
  5. Who Will Write the Ad That Sells Your House?
  6. Warning & Shocking Fact (Includes 6 Guarantees)
  7. How Likely Is It That Your Home Will Get Sold by the Agent You Chose to Sell It
  8. The 4 Big Reasons to Ask The Ken Small Team to Sell Your Home for You
  9. Who Hires The Ken Small Team?

Our Exclusive City-Wide Buyer's Agent Network

Top producing agents, in particular those who are predominately buyers' agents and represent buyers, pay close attention to Ken Small, and prefer selling a home listed and represented by The Ken Small Team, because they know every ‘i’ has been dotted, every ‘t’ crossed and that they and their buyer will have a smooth, fail-safe experience working with Ken’s Team. Each of The Ken Small Team members maintains close working relationships with different Realtors. (Even Ken’s competitors welcome the opportunity of matching one of their buyers with one of Ken’s properties, confident everything will go perfectly, they’ll spend less time on the transaction, and their buyer will be satisfied.)

When The Ken Small Team “pulls the trigger” on your listing, when everything is 100% “market ready”, this entire, exclusive network of agents representing, at any given moment, thousands of buyers searching for their next home, receives information about your property.

The Ken Small Team Approach - What Happens From Listing To Sale

A custom advertising and marketing plan is prepared for your home, after all the necessary information is obtained from you, when we meet with you at your home. That plan is provided to Ken, he fine-tunes it, and then . . .

Ken personally writes all the ads, sales sheets and other information about your home. This is important because agents from all over North America have invested in an exclusive, direct-response program with advertising strategies that licenses them to use the ad copy!

In real estate advertising, the choice of even one word vs. another may mean 4 weeks less or more on the market, or $20,000.00 added or subtracted from the buyer's offer. If you scoured the entire continent, you could not find a more qualified, adept real estate advertisement writer than Ken!

Aggressive marketing begins through multiple media channels as outlined on the following page…

Within 72 hours your home with our team 16 key systems activate for a top dollar sale

72 hours

Special Proprietary Services from The Ken Small Team


When Buyers drive by your home with a Talking House sign out front, they can get very specific details about your home right then and there, over their device - your own Talking House commercial, 24 hours a day every day.  Your home stands out and “speaks to their heart” thereby, creating excitement, urgency and interest.  This causes buyers to act now.


The biggest dilemma Buyers have when deciding to make a move is whether to sell first or buy first. Either way is risky. They could wind up owning two homes or none at all.  Many times, buyers will just decide to stay away or at best make a conditional offer on another home.  Our guaranteed sale program solves this dilemma.  We advertise telling buyers that we will buy their present home if they will buy yours.  This makes your home stand out because it is easier to buy, and eliminates those unwanted conditional offers, turning them into FIRM contracts.


Your home could be sold in just hours through our Buyer Profile System! Most agents wait until they list a home to begin searching for a Buyer. Our unique system allows us to capture and hold onto hundreds of Buyers who call on our listings. Buyers willingly give us their home buying criteria, we enter it into our custom computer system and automatically, buyers receive pictures and descriptions of all the homes that match their home buying criteria. Within 24 hours and daily thereafter, your home is exposed to a group of highly pre-qualified and interested buyers.


When Buyers phone agents for information on homes for sale they often get the run around or an unwanted sales pitch. Getting information on listings can be a hassle. Either the Buyer is chasing the agent down or the agent is hounding the buyer. Our ads have pre-recorded information which provides buyers with immediate information on the home they are calling on – Buyers simply call our 24 Hr. Real Estate Information Hotline. Buyers are 3 – 10 times more likely to call if they do not have to speak to an agent to get information.


Our client’s homes are not just advertised on the World Wide Web, we offer buyers FREE consumer information and reports along with a FREE information package on any of our listings. This highly sought after consumer information generates thousands of qualified buyers. We do this with our collection of over 118 intercontinental web sites.


The Ken Small Team will guarantee the satisfaction of the buyer's new purchase. If the buyer is not satisfied with their home purchase within 24 months of buying, The Ken Small Team will buy the home back. (buyer and seller must agree on price and possession date). This gives buyers peace of mind that the home they are buying is a good value and the right decision. This also creates more demand for you home, since it stands out as a safer investment.


If you believe all real estate agents are the same, then any old agent will do. But the facts are that there is a difference between agents, the services they provide and the track record of their results. You get a whole team of experienced professionals working for you vs. a single agent. Each person is separately responsible for a specific process in the selling of your home. Together our efforts add up to superior customer service, superior marketing service, superior results and more profit for you.


Jealous or Desperate Agents Frankly Frustrated by the Success of The Ken Small Team May Tell You Things that Just Are Not True – And May Be Hazardous To Your Bank Account!


“You can’t argue with Ken Small’s success. But you don’t really get Ken Small. You get him in name only. You actually get one of his assistants.”

There’s more than one way this is a BIG LIE HAZARDOUS TO YOUR WEALTH

It’s told because they can’t argue that if you want the most successful agent working for you - that is Ken Small. Since they can not argue the facts, they make up a lie.

First of all, you get both Ken Small and his elite award-winning team of top producing agents and expert assistants. The team includes licensed real estate agents, trained, coached and personally supervised – daily – by Ken Small. His team, now your team, implements the property marketing system that has made Ken Small famous and keeps him #1.


To give you a good comparison, if you are the President of a company and you hire a top advertising agency, you do not get that agency’s President personally taking your calls unless necessary or writing your ad, taking photos, etc.  Instead, you have your own Account Executive, who is your liaison to the entire team of creative people, writers, media buyers and others. Under this direction and supervision, the force and power of the entire team is deployed to achieve your objectives.

So exactly how does getting The Ken Small Team work for you? Very, very well!!!


  • One of the top real estate agents on the team, lists your property and assembles all the information necessary to aggressively and successfully market it.
  • The package put together is personally reviewed by Ken Small.
  • A complete property Marketing Plan is customized for your property, by Ken Small.
  • Ken, your agent and everyone else on the Team reviews the plan, makes suggestions, raises questions, and makes certain everything is “market ready”.


Your agent shows you the Plan, the ads, the letters, everything - even installs your Talking House. Everyone on the team is familiar with your property and communicates with their clients, contacts in the real estate community, and others about its availability. Within days, well over 200 other real estate agents have been directly made aware of your property as a possibility for the buyers they represent. This is expeditious Home Selling.


The biggest mistake a homeowner can make When interviewing agents

There's a lot of questionable advice out there, from "personal finance experts" on TV or from friends, family. They tell you: interview 3 or 4 or 5 agents, then pick one. When somebody tells me that's what they're going to do, I ask:

"What criteria are you going to use, to compare them, judge them, and pick one?“

Many admit they don't know. They are going to spend 3, 4, 5 evenings interviewing different real estate agents with no pre-determined way to pick the one they will ultimately trust to handle one of the biggest and most important financial events of their life!

Let me give you a comparison, you may or may not know. When a company decides to hire somebody for an important job, let's say one that costs the company $100,000.00 or $200,000.00 a year, they have a pre-determined set of questions - a set criteria - they will use to judge the people they interview. They know in advance what they are looking for.

To do otherwise is to play 'Blind Archery', and that's dangerous! 

They NEVER interview a bunch of people and go with the one they "like".  Or rely on "He or she seemed nice?".  No. They use reason and logic.

Well, you are hiring somebody to do a very important job for you.

You should NOT play 'Blind Archery’.

You need to know in advance the kind of agent you want. The things that are most important to you. The smart questions to ask. 

For example, is the agent's track record at getting top dollar more or less important to you than the commission s/he quotes you? Is the fact that s/he is a lone wolf and may be constantly and immediately accessible to you more important than his/her 'success percentage', that is, the percentage of homes s/he lists s/he ever sells?

And on and on.

On the following pages, you will find a list of 9 different  "Selection Factors" to consider and weigh against each other. From this list, you can make your own "Short List" in the space provided of the five most important things you are looking for, from the agent you will hire. You will also find my Facts and Answers to all of these Selection Factors, in abbreviated form, of course.

You will also find a list of the Top 4 Mistakes Most Commonly Made, in choosing an agent. The most frequent results of these mistakes are: the home never sells, is tied up for months, and eventually the agent is fired. The home is sold for much less than it should have sold for, because the owner is stuck with an under-performing agent, is worn out, and just wants to get it over with.

Facts & answers to selection criteria

FACT: There is no substitute for proven, aggressive and effective marketing on your home. Effective marketing calls out to the buyers most qualified to buy your home. The right marketing on your home will say the right things, be in the right place at the right time, and compel qualified buyers to pick up the phone to find out more. The process of attracting buyers to your home cannot be left to chance. The exact words used to promote your home are critical. Our advertising is so effective that, at any one time, we are working with a database of over 300 qualified buyers.

FACT: According to Real Estate consultant Bernice Ross, a lower commission does not guarantee you will net more on your home sale. There is a "Big Lie" in real estate. It's the lie that reducing the commission always results in more money for the seller. Nothing could be further from the truth. Virtually all sellers want to obtain the highest price possible for their property. No matter what you are selling, maximum exposure to the marketplace is the critical factor in achieving the highest price possible. Companies and agents who cut services in exchange for taking a lower commission often cost clients much more than the extra one to three percent they save in commission. Depending on price, the cost can be tens of thousands of dollars.

FACT: There's a big difference between just selling your home, and getting your home sold 'right'. There are many things to do to get your home sold for the best possible result. An agent who operates all by themselves really has to hustle to make it all happen the way it should, and it's tough for a 'lone wolf' when s/he's juggling more than one listing. Important details sometimes fall through the cracks. I know this from experience because I used to operate on my own. But just as doctors, lawyers and other professionals hire assistants to handle the small but important details that do not require their expertise, ten years ago I pioneered this same process in the Real Estate industry and thus have an excellent Team to ensure that you are always our top priority, and that we are never too busy to address your needs.

FACT: Listing a home for an unrealistically high price almost always results in an unrealistically low selling price. The price a home sells for is subject to the law of supply and demand. When a home is priced too high vs comparable homes in the area, prospective buyers won't bother to view it. Why? Because they are able to view homes with similar features that are listed for a lower price. As a result, the home that is listed too high sits on the market for a long time causing prospective buyers to assume there is something wrong with it. In order to get things moving, a price reduction is often required, and in the end, the home can end up selling for much less than it would have if it had been priced correctly in the first place.



1.Going with the agent who promises you the highest sale price, the most amount of money (even if the price seems unrealistic)

2.Choosing the agent who promises to save you money by discounting the commission rate

3.Choosing the "nicest" agent

4.Choosing an agent who works all by themselves, because you think they'll work a lot harder and give you more personal attention

The most frequent results of these mistakes


1.The inflated list price you were quoted (in order to get your listing) results in few buyers coming to view your home (because they can get a comparable, properly priced house, for less money) and you end up having to endure a series of price reductions, which result in your home finally selling for BELOW its true market value.

2.A lower commission does not guarantee you will net more on your home sale. According to Real Estate consultant Bernice Ross, there is a "Big Lie" in real estate. It's the lie that reducing the commission always results in more money for the seller. Nothing could be further from the truth. Virtually all sellers want to obtain the highest price possible for their property. No matter what you are selling, maximum exposure to the marketplace is a critical factor in achieving the highest price possible. Companies who cut services in exchange for taking a lower commission often cost clients much more than the extra one to three percent they save in commission. Depending on price, the cost can be tens of thousands of dollars.

3.Your agent may be nice, but this doesn’t necessarily qualify them to do the best job of selling your home. Your agent’s personality will mean very little to you if you ultimately discover that they don’t have the marketing expertise to market your home properly so it sits on the market and either doesn't sell, or sells for lower than market value. (The Realty Team members are all great to work with AND we have a proven system to get your home sold Fast and for Top Dollar.)

4.Your agent ends up neglecting some important steps because s/he is so over-busy trying to do everything all by themselves (and you end up with an inferior result).


From the Selection Factors on the previous page, write in the five that are most Important to you, starting with the most important.







1.How long have you been an active, full-time real estate agent?

2.How many homes have you listed in the last 6 months? The past year?

3.How many homes have you sold in the last 6 months? The past year?

4.How many homes have you successfully sold in my area in the last 6 months? The past year?

5.What's the average amount of time one of your listings is on the market before it sells?

6.How does your average sale price compare to the original list price?

7.How will you market my property?

8.How many homes are you currently marketing? (Note: A successful top producing agent may be more effective at managing many listings than a less experienced agent with a handful.)

9.What can you tell me about your share of the marketplace compared to other agents in the area?

10.Do you have a Team? How many are licensed? (Note: An agent who has a support Team to handle office chores and routine details can usually devote more time to the business of serving a client's highest priority needs and getting the home sold successfully.)

11.How will you attract buyers to my property?

12.How many buyers are you currently working with?

13.How will you make sure my needs are attended to?


The Words You Use Matter

Consider this simple example:

Backyard With Mountain Views

There is one letter – not even a word – one letter that makes a significant difference.

Backyard with Mountain Views

Further, there are over 200 descriptive words to choose from, to put in front of Mountain Views.

Tranquil Mountain Views, Private Mountain Views, Breathtaking Mountain Views  Etc

Different descriptive words attract different types of buyers, prepared to pay different prices. There is a SCIENCE to this, perfected by Ken Small.

The Word Wizard Behind The Curtain

The software program used at The Ken Small Team to craft the perfect ad, flyer, postcard, web site posting, etc. was developed over five years, at an investment of more than $250,000. Only a fraction of a percentage of agents have it. The Ken Small Team in this area and Realtors in other cities pay licensing fees to use it.

Warning & Shocking fact

69% Of Homeowners Do NOT Go Back To The Same Real Estate Agent To Do Another Transaction!

Why is this?

Reasons people may not go back to their agents

1.Poor communication

2.Over-promised, under-delivered

3.Promised a selling price far from reality

4.Promised speed of sale far from reality

5.Were less experienced than they presented themselves to be

6.Wasted a lot of time showing the home to unqualified possible buyers

7.Left out a critical detail

8.Lack of professionalism

9.Hard to get a hold of

10.Didn't market my home properly

11.Never showed my home

12.Too pushy

13.Didn't help stage my home for sale

14.Didn't stay connected/No feedback

15.Lack of representation

16.Poor negotiating skills

17.Sold my home for a low price

18.Too busy

19.My home didn't sell

20.Didn't do anything I couldn't have done myself

Well, our most recent Client Survey shows that 91% of our clients say they WOULD come back to The Ken Small Team

The six (6) seller satisfaction guarantees


You will be kept posted on the progress of the sale of your home with an update every week. Your phone calls will be returned by a qualified Team Member within 24 hours.   GUARANTEE: If we fail to update you weekly or fail to return your call within 24 hours, we will give you $500.


Guarantee #1 is a good example. We are not going to wildly promise you the moon and stars to get your business. We will tell you what we can and will do, exactly how we operate, as well as what we will not do, up front, in clear language. When we list your home, we will give you a detailed Professional Service Agreement in writing. GUARANTEE: if at any time, we fail to honor that agreement, we will give you $500.


We get you top dollar. Our track record and statistics prove it.  But we will never play the ‘bait n switch’ game of promising to get you a wholly unrealistic price just to get your listing, then wearing you down  with low ball offers. Unfortunately, this does go on in our business. GUARANTEE: for every $5,000 we sell your home for, below the agreed upon range, we will give you $500.00 (up to a maximum of $2,000). We will also buy your home for a pre-agreed price at any time you like*.


We implement a complete marketing program, to sell your home. You know in advance what will occur step by step and will receive weekly marketing updates. And we set a “target range” for the timing of the successful sale of your home. In many cases, we will sell your home faster. GUARANTEE: If we fail to sell your home within 59 days, we will give you a $100.00 for each week after that (up to a maximum of $2,000). We will also buy your home for a pre-agreed price at any time you like*.


Everything stated about Ken Small and the Team throughout these materials is summarized in our “FACTS” brochure. This is an accurate, factual representation, fully supported by documentation, provided on request. GUARANTEE: If anyone can demonstrate that any of these statements or statistics summarized in the “FACTS” brochure is false, Ken Small will donate $5,000 to the charity of their choice.


Our marketing systems and consumer programs automatically sift and sort out the best qualified prospects for your home.  We will not ask you to leave your home and allow us to show it to any Buyer unless they have been pre-qualified to buy your home and are genuinely interested in your home's features.  We will not just give lip service to “Only Qualified Buyers Need Apply” for your home.  GUARANTEE:  If your home fails to close on time due to a Buyer “financially not qualifying”, we will give you $500.00.

How likely is it that your home will actually get sold by the agent you choose to sell it?

Most people simply assume that, when they list their home, it will be sold; especially in good economic times and ‘hot’ markets.

Well, as you can see, I’ve posted a lottery ticket. Why? Because the odds of most agents getting your home sold are not very good. Not as bad as the lottery, but still a gamble.

In fact, over the past year, less than 20% of the properties listed sold for the asking price in less than 30 days. During that same time period, I sold 95% of my listings for 100% or more of the asking price, all in under 30 days.

Obviously, selling your home does NOT have to be a “crap shoot”.

You can gamble on an agent with a low batting average – or who won’t disclose their batting average (in writing). Maybe with your home, they'll do better.

Or you can rely on my 95% success ratio.


4 big reasons To Ask The Ken small Team to sell you home for you


1) We Will Sell Your Home FAST!

Ken Small and his Team will get your home sold fast. That’s not an empty promise or braggadocio. It is a fact. In hot markets or slow markets, in every part of town, The Ken Small Team selling speed is legendary.


2) We Will Sell Your Home For TOP DOLLAR!

The Ken Small Team will get you top dollar for your home.  There are many reasons.

3) You Will Have Less Hassles!

The Ken Small Team will get your home sold, every “i” dotted, every “t” crossed with the least inconvenience to you.


4) Your Home Sell is Safe!

The Team Approach = no mistakes made, no detail missed, no unpleasant surprises. There are over 72 different things that can go wrong with a real estate transaction.

Who hires the Ken small team?

In general, here are the people who most frequently hire The Ken Small Team and why?



Because their businesses are “Teams”, so they understand and appreciate The Ken Small Team. Those people are accustomed to bringing people who play different, specialized roles together as a team, and know that to be the most productive approach to complex situations – rather than having one person trying to juggle all the balls, wear all the hats. They know from their own experience that no one person can be good at everything.



Because their businesses are “Teams”, so they understand and appreciate The Ken Small Team. Those people are accustomed to bringing people who play different, specialized roles together as a team, and know that to be the most productive approach to complex situations – rather than having one person trying to juggle all the balls, wear all the hats. They know from their own experience that no one person can be good at everything.



Because The Ken Small Team features methods of marketing and selling their homes that minimizes their involvement and inconvenience. For example, The Ken Small Team’s Sunday Tour of Homes in place of ordinary open houses reduces the amount of time their home is “open to the public.” The Ken Small Teams pre-selection and qualifying process reduces the number of people who troop in and out of the home with no real interest in it or ability to buy it immediately.



Ken tends to attract the client who wants it done right the first time. That’s because Ken sells 89% of the homes he lists – compared to the average agents low 40%. If you hire the wrong agent, after weeks or even months go by without your home being sold, you have to get rid of that agent and start all over again with a new agent. Many sellers go through three before getting their home finally sold – and then they tend to compromise their price severely. The homeowner who is determined to get it right the first time compares Ken’s track record to others and makes the obvious choice.



Most successful people have become expert in what they do, in their occupation, profession or business. They have not had the time or inclination to also become expert in finance, investments, real estate law. They do not want a rookie or a part time dabbler handling one of the most significant financial transactions of their lives. They want someone supervising every aspect of the sale of their home who is a leading authority and globally recognized expert with many years of successful experience. In short, they want the best person they can get.



Like the executives, they are thoroughly familiar with the benefits of a Team Approach.  It is the way they work all the time.




You might think you’ll be “lost” or “just a number”, given that we sell so many homes and work with so many clients. And you might think you’ll get more personalized service and more attention from a less successful, solo agent.

First of all, there’s a difference between “more attention” and best possible results. The point of this entire process is to get your home sold as quickly as possible, at top dollar, with the least inconvenience and hassle for you. The point is not to have your own “babysitter”.

But going beyond that, we believe – and our clients tell us – we deliver an outstanding, exceptionally responsive client experience. We even have a COMMUNICATION GUARANTEE.

COMMUNICATION GUARANTEE: Seller will be kept posted on the progress of the sale of the property with an update at least every week. Seller’s phone calls will be returned by a qualified Brokerage Team Member within 24 hours. GUARANTEE: If Broker fails to update Seller weekly or fails to return Seller's call within 24 hours, Seller will receive $100.

We are organized and equipped to efficiently and successfully manage a lot of transactions, yet have each client feel as if they were our only client!

You do NOT need to compromise – there’s no reason to sacrifice having the most successful real estate selling ‘machine’ working for you in order to get personalized “V.I.P treatment”!

Reason #2 - “We’ve got a friend or relative in the business, and he’ll do it for less”

We certainly understand the temptation to give business to a friend or relative, especially if that person offers to cut their commissions. And, bluntly, there’s no point in wasting your time or ours attempting to negotiate commissions; we NEVER discount.

The cautions you should consider about this are many:

First, any agent cutting/discounting commissions must also cut and compromise the investments he makes in advertising, marketing and selling your home --- and that, in turn, may very well extend the time  required to get it sold.

Second, a person who cuts his own  professional fee reveals a mindset about how he sells. It suggests he will be quickly, easily willing to reduce the selling price of your home, too, and  urge you to accept an offer significantly lower than your asking price.

Third, frankly, any agent discounting his compensation  just need the business, and that may tell you something about his  clients’ satisfaction, referrals and reputation in the real estate community.

With these things in mind, you should very thoroughly question such an agent about his experience, number of sales, ratio between the asking prices and final sales prices of his transactions.

We would remind you that the sale of your home is a very important, very substantial financial transaction, where an agent’s inexperience or over-promising or lack of financial resources to market your property may cost you weeks to months of delay, may cost you thousands or even tens of thousands of dollars.

Reason #3 - "You know you won’t get Ken, and you do NOT want to deal with a “flunky.”

Unfortunately, some competing agents suggest this is true.

You should know that every one of the agents on The Ken Small Team was hand-picked and trained by Ken, including getting all the same training that over thousands of agents from all over North America have paid to receive.

You should also know that each of our agents’ performance exceeds that of 99%of all the other agents in the area. The average performance of our agents includes working with dozens of buyers and earning a personal income in the top 5% of the entire real estate profession! To describe such an agent as a “flunky” is completely inappropriate and inaccurate. This is a “Top Gun Team” with experience, talent and dedication to client satisfaction unparalleled in the area.

You have ALL of these extraordinary agents working to sell your home! And you have a Primary Agent in charge of your home’s sale.

You ALSO HAVE Ken Small PERSONALLY, completely engaged in the sale of your home, from preparing the marketing plan to working with his ten agents.

In the corporate world, the team approach is the preferred way of getting things done. In manufacturing, there are design and engineering teams. In advertising, creative and client services teams. Even in real estate, were you to have a home built for you, you might hire the best architect you could find, but he would have another architect in his firm assigned to your project, there would be a contractor, then carpenters, plumbers, etc. – a team.

Here, you will have an entire team working on your behalf PLUS a key “point person” fully responsible for your home’s sale, accessible and responsible to you – and that is, in fact, a KEY person, NOT a “flunky”. AND you have Ken Small PERSONALLY working on your behalf and, when needed, in direct communication with you, too.

Reason #4 - “We think all real estate agents are basically the same and do basically the same thing.”

If you actually STILL believe that, after reviewing the facts in this Information Kit, we’re surprised!

Certainly, all real estate agents do basically the same things in the broad, general sense; they list and sell homes for sellers, they find buyers and help them buy homes. But this is like saying all doctors and hospitals do basically the same things. However, there are certain hospitals with a much higher success rate with heart operations than other hospitals. There are doctors that affluent, knowledgeable patients travel great distances to see, and there are doctors who struggle to get enough patients to barely eke out a living in their hometowns.

Admittedly, Ken Small and The Ken Small Team is NOT the best choice for all sellers. We attract and have engineered our entire approach to selling homes and serving clients for, individuals who have a profound preference for ‘the best’, for having the most respected, qualified and capable professional handling their affairs. If they have a medical need, they seek out the best doctor, not any doctor. So, for the very important financial matter of selling their home, they seek out and choose the most experienced, most successful real estate agent they can retain. If this describes you, then you know very well that all real estate agents simply can NOT be the same!

Simply put, there are very good reasons why Ken Small sells 10 times more homes a year than the average area agent. There are very good reasons why Ken Small is the #1 agent in the area.

Reason #5 - “It doesn’t matter which agent we use – our house will sell quickly anyway. We have a desirable home and it’s a hot market.”

Very frankly, it may be true that you can get your home sold by just about any agent, or even doing it yourself, at times when the market is “super-heated”, when it seems most homes are selling quickly. Obviously, a “hot” market makes it easier for inexperienced agents, agents with limited resources to advertise and market properties, and agents without the resources only we have, like our Buyers-In-Waiting Group, our websites, our Guaranteed Sales Program, Sunday Tour of Homes, Citywide Buyers Network and Top-of-Mind Awareness.

However, there can be a very big difference between just getting your home sold and getting your home sold RIGHT.

Experience and a successful track record really matter – at any time, in any type of market. Here’s why: You not only want your home sold as quickly as possible, but you want it sold for the highest possible price. You want it sold efficiently, without embroiling you in messed up documents, disputes, confusion, or unnecessary open houses or traipsing lots of poorly qualified buyers through your home, disrupting your life. You want a smooth, flawless transaction. This is the kind of totally satisfying experience we pride ourselves on delivering to every client, evidenced by the satisfied clients we have served, and the satisfied clients’ own comments you can find within this package and on our website.

Reason #6 - “Why shouldn’t we just go with the agent who promises us the highest selling price?”

Anybody can promise anything. You need to look at an agent’s actual, documented track record to see how the promises are kept! We are happy to show you an entire year’s worth of transactions, with both the asking price and the final selling price, and will match the FACT that over 99% of all the homes we list sell for between 95% and 110% of the original asking price against any other agent’s record.

The thing is, if an agent makes you feel good by suggesting a price that is actually unrealistic and unattainable, there’s no real downside to him. He can later start bringing you substantially lower offers and urge you to accept them. On the other hand, pricing a property too low is a costly mistake. We monitor sales prices day to day in every neighborhood in the area. We have a terrific track record of getting the asking prices established. In short, we are proven“Truth In Pricing” experts. We know what a home can and will be sold for. We give our clients truthful, frank advice on price. And we negotiate “tough” with buyers to get our prices paid.

You should go with the agent with the best track record for accurately predicting and getting top dollar for the homes he lists.